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> Brochures & Flyers
> Posters & Billboards
> Print & Advertorial Adverts
> Website, Social Media & Digital Content
> Direct Marketing & EDMs - Direct Consumer Marketing
TIPS FOR GREAT GRAPHIC DESIGN:
Great graphic design is the place where words, meet images, and create harmony. The key values to remember when thinking about graphic design are:
SPACE - sometimes less is more. Pages or website that are cluttered, with too much crammed in, are similar to people that talk too fast without taking a breath. Sometimes we all need a moment to collect our thoughts along the way. Good design has a pace that allows the audience an invitation to learn, process information, and permission to ponder.
IMAGES - a good image is worth a thousand words. Investing in good imagery is worthwhile.
VIDEO - in today's fast paced world people want information, and they want it NOW. Video provides the platform to share more content, in less time, with people whose time is precious. Home pages with video are reported to have much higher google rankings, enhanced audience engagement, longer site visits, and increased sales conversions.
WORDS - can be beautiful. A good graphic designer can take even the most simple sentence and make people want to read it. (And we want people to read it). Remember that aesthetic volume is important too - there are times to shout, and times to whisper - and knowing the tone that your typography can create makes a huge difference to how people connect with your message. Just like in real life we all despise being patronised or yelled out, the same is true in how consumers interpret your various communications and the tone created by the typography.
COLOUR - less is generally more. Work with colour palettes that compliment your brand.
BRAND GUIDELINES - are essential to create a cohesive brand look and feel. While this may feel like an additional expense at the get-go it will save you a fortune in both time, money and decision making in the long run. And it will also ensure that your brand has minimal fractures in it's communication execution.
To discuss your graphic design requirements, please contact us.