New Zealand

(+64) 21 432 851

Shoulders of Giants is a high end branding, graphic design and visual craft house.  Specializing in complete brand packages - from Brand Strategy, to Logo Designs, to Graphic Design & Art Direction, to Copy-writing & PR, to Award winning 3D VFX, illustration, photography, prototype development, and ideas galore ... the Shoulders of Giants team believe conversations, questions and ideas lead to exceptional communication.


'if you had a giant and dwarf, who would see further?'

... and the answer of this famous riddle is the dwarf - because if he stood on the shoulders of the giant, he could see further into the distance.

You may have heard this expression in speeches from famous leaders around the globe - as they express gratitude that "if they have seen further, it is only because they have stood on the shoulders of giants'.  The riddle emphasises that we each stand where we are today because of the shoulders of learning, reading, knowledge, science, perspective, psychology, technology, curiosity and integrity of the great men and women who have come before us. 

(Above) A selection of inspiring works of art in history ... some of our 'giants' you could say ...


Kirsty had a lot of fun making this logo, and created a visual play to represent the creative process:

The left triangle represents an eye looking forward, and the right side mirrors this to make the end of a pencil. This illustrates that we look, see, observe and listen ... and then let our imaginations get creative, to deliver beautiful effective communications and partnerships. You could also interpret it as two humans, making eye contact.

Shoulders of Giants Logo Design Eye Pencil