Well considered business and brand strategy is the foundation of any business.
If you look around to the brands you love - you are sure to find they are brands that capture your heart. You likely have shared beliefs. Science tells us that humans connect with brands on an emotional level - and a sense of connection adds value to consumers lifestyles.
With this in mind we recommend brands: know their key values and beliefs. Know what they stand for. Know their business model and competitor landscape. And know how to build: enthusiasm, trust and loyalty. From there we can identify the traits of your Ideal Customer Avatar, and build compelling stories that create a sincere connection and engaged audience.
The communications landscape is overpopulated and precious - people are busy - so your brand strategy needs to be strong, robust, authentic, cohesive and conversational to win hearts.
WHERE WE STAND OUT ...
We are passionate about understanding neuroscience and emotions - what they are, how they work, and why we have them. We infuse emotional intelligence through all aspects of our clients communications - both in-house and throughout all projects.
Kirsty is so enthusiastically curious about emotions - and creating healthy workplace interactions - that she has completed a PGcert in Health Psychology (specialising in Emotion Regulation and Psych Physiology). She also has experience assessing competitor pricing models in the fashion and wellness industries; as well as building retail partnership models.
To discuss your brand strategy requirements, please contact us.