Auckland
New Zealand

(+64) 21 432 851

Shoulders of Giants is a high end branding, graphic design and visual craft house.  Specializing in complete brand packages - from Brand Strategy, to Logo Designs, to Graphic Design & Art Direction, to Copy-writing & PR, to Award winning 3D VFX, illustration, photography, prototype development, and ideas galore ... the Shoulders of Giants team believe conversations, questions and ideas lead to exceptional communication.

STRATEGY

People Will Never Forget How you Made them feel - Maya Angelou - for Shoulders of Giants

Well considered business and brand strategy is the foundation of any business. 

If you look around to the brands you love - you are sure to find they are brands that capture your heart. You likely have shared beliefs. Science tells us that humans connect with brands on an emotional level - and a sense of connection adds value to consumers lifestyles.

With this in mind we recommend brands: know their key values and beliefs. Know what they stand for. Know their business model and competitor landscape. And know how to build: enthusiasm, trust and loyalty. From there we can identify the traits of your Ideal Customer Avatar, and build compelling stories that create a sincere connection and engaged audience.

The communications landscape is overpopulated and precious - people are busy - so your brand strategy needs to be strong, robust, authentic, cohesive and conversational to win hearts.


WHERE WE STAND OUT ... 

We are passionate about understanding neuroscience and emotions - what they are, how they work, and why we have them. We infuse emotional intelligence through all aspects of our clients communications - both in-house and throughout all projects. 

Kirsty is so enthusiastically curious about emotions - and creating healthy workplace interactions - that she has completed a PGcert in Health Psychology (specialising in Emotion Regulation and Psych Physiology). She also has experience assessing competitor pricing models in the fashion and wellness industries; as well as building retail partnership models.

To discuss your brand strategy requirements, please contact us.